In this collection of articles we bring you some of the most noteworthy movements in this area over the course of the year, highlighting how retail is constantly having to be reinvented to keep up with the ever-changing cosmetic trends, as well as how consumers like to buy their products.
In recent years digital retailers such as Amazon have carved out a huge slice of the retail pie, but high street retailers having been fighting back by tapping into trends such as indie beauty, as well as taking advantage of providing sampling and matching services, particularly for color cosmetics.
Here we bring you some of the most interesting strategies and trend observation from the Cosmetics Design archives for 2019. Just click in the subheading to read the full story:
Lush exec says in-store experience still vital
High street beauty brands have a responsibility to create in-store experiences for shoppers and adapt to evolving needs – it’s not about replacing bricks and mortar with digital, says Lush’s global property director.
Earlier in the year, cosmetic major Lush opened its second-largest European high street store in Munich – a 689-square metre, three-storey location featuring a florist, coffee kiosk and community space. Not long before that, it also opened concept stores in Florence and Paris, and a series of ‘Naked’ stores in Milan, Berline, Manchester and Hong Kong, marking a clear dedication to bricks and mortar expansion.
CosmeticsDesign caught up with Paul Wheatley, global property director at Lush, to find out why such investments were important for the beauty brand.
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What beauty retail brought us in 2019 - CosmeticsDesign.com USA
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