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Makeup artist Zaheer Sukhnandan, who has worked with American Horror Story’s Cody Fern on a number of Euphoria-worthy makeup moments, agrees the men's beauty movement is growing. “I am very fortunate to work with a few clients, such as Cody, who are more creative and expressive with their looks,” he says. “Makeup is for everyone. It’s exciting and inspiring to see more men taking risks in beauty and fashion. My clients are more interested in fashion than ever, and many male celebrities are opting out of wearing a typical suit to events. Pairing these newer looks with bolder beauty and hair looks works really well—it’s newer and more exciting.”
Indeed, these stars may be looking to the fashion world for their beauty cues. According to makeup artist Peter Philips, the creative and image director of Christian Dior Makeup, more men are increasingly seeking out beauty trends from the runways in general. “It’s a way of having fun with makeup and expressing yourself,” he told Vogue backstage at the label’s pre-fall 2020 menswear show in December. “It looks cool on the guys when you see them fully dressed—it’s like a full look. It gives them that extra something.” At Philips’ Dior show, models even had airbrushed neon “cyber-surfer” eye makeup; will it appear on a Best Actor nominee at the Oscars? Unlikely, though it may translate to a more subtle act: sparking a willingness to at least try something.
More than ever, there are makeup lines tailored for men to do so. While beauty products are certainly not limited by gender, last year saw some major launches aimed towards men. Chanel debuted its Boy de Chanel line, a small collection of makeup for men including foundation, an eyebrow pencil, and lip balm, while others have taken less specific approaches: Glossier, Fenty, and Milk Makeup (among many others) have simply begun incorporating male models into their cosmetics campaigns, showing that anything girls can do with a brush or Beauty Blender, boys can too. Here’s hoping the men on the red carpet provide more moodboard-worthy moments.
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"Beauty" - Google News
January 07, 2020 at 06:22AM
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Why More Men Should Embrace Bold Beauty This Awards Season - Vogue
"Beauty" - Google News
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